Might as well face it ?
March 2, 2022


Face it already!

And welcome to another chapter of my every-now-and-then series of deeply personal and revealing essays I call “What the hell were you thinking?”

Sit down. It’s just a paragraph of behind-the-scenes dirt on why I wrote / created / wasted valuable time on ‘something’.

Today’s installment, “What the hell was I thinking – If The Key Fits Edition”

You remember “If The Key Fits” featuring Victoria Levy, right? (Sigh) “Key” is from our immersive concert experience AliƧin. Our girl (AliƧin not Victoria) finds the tiny door, and not showing a lot of good judgement, downs the bottle of “Drink Me” Juice.

Don’t like to read? No problem. Click the video and hear Victoria read to you.
Watch Time 1:38

For those of you that can read, let’s continue shall we?

Remember the video “Addicted to Love” (Robert Palmer? Never mind). Anyway, the video had this awesome band of tall lanky women dressed in the same dress, “playing” their instruments and swaying back and forth in that “yes I’m cooler than you are” kinda way.

Hey, you take “the muse” where you can get it. I figured that the more juice AliƧin consumed, the more doubles she’d start being. And the rest, as they say, is history. The End.

Dude. Do I seriously have to say it again? What the hell’s in it for me?

Cut me a break. The ‘Addicted’ video’s got over 80 million views. Bach doesn’t have 80 million views.

Bottomline it for me

  • Addicted to Love is still a cool video
  • ​If The Key Fits has a cool LYRIC VIDEO ?
  • They’re not really playing their instruments, right? ?
  • No, they’re totally not. It’s just the lipstick?

That’s it. I’m not gonna get all mushy.

See ya’ ~ Kevin

p.s. It’s easy to get addicted to our website. The socials are more like going through withdrawal.



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